Sports Media & Marketing Blog 8, Question 1 (April 5)

Why is branding so important in sports? How is it similar to, and different from, celebrity branding?  What are some of the ways that successful athletes and franchises leverage their brands in the marketplace?  Limit: 15 responses

Sports Media & Marketing Blog 8, Question 2 (April 5)

Has sports media reached a tipping point in its reliance on traditional/legacy media? What changes, if any, do you expect to see over the next 3 – 5 years?  Limit: 15 responses

Celebrity Branding Blog 7, Question 1 (March 29)

What does it take to be a celebrity in today’s culture? How important are social media and branding in contemporary stardom? Is it still possible to become a celebrity simply by excelling in a particular profession (ex: acting, music, writing, etc.)? Be sure to offer specific examples to support your points. Limit: 15 responses  

Celebrity Branding Blog 7, Question 2 (March 29)

Which celebrity (non-athlete) has the strongest overall brand? What makes the brand so strong and what are some of the ways that the celebrity leverages her/his brand in the marketplace? Which celebrity’s brand needs to be revamped and why? What are some of the current problems with the brand? *Note: While you still need to use two of this week’s readings to support your answer, the celebrity you select does not need to be mentioned in those articles. I don’t want the readings to limit your responses. Limit: 15 responses

Film Industry Blog 6, Question 1 (March 22)

Compare the top box office hits from last weekend, last year (2021), and the previous year (2020). Describe two trends that you see in the data. Which studios/companies were most successful in capitalizing on these trends? And do you see these trends continuing in the next 3 – 5 years? Limit: 10 responses

Film Industry Blog 6, Question 2 (March 22)

What has been the biggest impact of both the pandemic and the streaming wars on the U.S. film industry? Do you think shifts in how people watch movies will lead to long-term changes in the movie industry or will Hollywood eventually return to pre-COVID practices? Limit: 10 responses

Film Industry Blog 6, Question 3 (March 22)

Award shows like the Oscars and Golden Globes have come under criticism in recent years for several reasons – from a lack of diversity in nominees to a bias against blockbusters. What do you think of these critiques? Do award shows still matter – why or why not? Limit: 10 responses

Music Blog 5, Question 1 (March 8)

After years of declining sales, the music industry has seen revenue increases the past few years thanks to growth in streaming. Do you think the industry has finally found a way to adapt to the changes in ways people consume music? Do you think that revenue will continue to increase, flatten, or decline in the coming years? Limit: 10 responses

Music Blog 5, Question 2 (March 8)

Which company is winning the “music streaming wars”? Will that company be able to remain on top or does one of its competitors have a better long-term strategy? And what are the biggest threats and/or issues facing all music streamers today? Limit: 10 responses

Music Blog 5, Question 3 (March 8)

What does it take for an artist to be successful in the music industry today? What are some of the different ways that artists have promoted themselves and their work? How much of a role does social media play in an artist’s success? And do artists still need the backing of a major record label in order to succeed? Limit: 10 responses