Lifestyle & Niche Media Blog 4, Question 1 (March 1)

What is the appeal of lifestyle and niche cable TV networks and/or programming? How are these networks/programs managing to remain viable in the streaming era? Limit: 10 responses

Lifestyle & Niche Media Blog 4, Question 2 (March 1)

How are magazines adapting to their audiences? What are some of the strengths of magazines and what are some of the challenges facing the magazine industry today? Limit: 10 responses

Lifestyle & Niche Media Blog 4, Question 3 (March 1)

How are brands and advertisers using social media influencers to target audiences? What are the pluses and minuses of using TikTokers, Instagram stars, and YouTubers to promote products?  Limit: 10 responses

TV Industry Blog 3, Question 1 (Feb. 15)

What are some of the things linear broadcasting and cable networks are doing to attract and keep viewers? How have these efforts helped them compete with SVOD services? In 3 – 5 years, what do you expect the TV industry to look like and what role will broadcast/cable/streaming play?  Limit: 14 responses

TV Industry Blog 3, Question 2 (Feb. 15)

Which two streaming services offer, or are developing, the best original TV series content? Which streaming services would benefit from creating more original content? Finally, do you think the streamers will eventually replace linear TV or continue to be a complementary/supplemental service for the majority of Americans?  Limit: 14 responses

Audience Metrics & Advertising Blog 2, Question 1 (Feb. 8)

Given the shifts in how audiences consume media and issues with their methodology, do the Nielsen ratings still matter? Why or why not? And what are some of the alternative ways to better track media usage?  Limit: 15 responses

Audience Metrics & Advertising Blog 2, Question 2 (Feb. 8)

With all of the changes in media consumption habits, especially the rise of streaming, how can advertisers continue to reach audiences? Will more consumers be willing to tolerate commercials in order to save money? Does it make a difference if the ads are more personalized (ex: the addressable TV trend)? Should all streaming services offer an advertising-supported tier for a lower cost? Limit: 15 responses